Somehow, watching her drink that blue water is nastier than seeing clotted chunks of uterine lining.

I expected that to be much cruder than it was.

That's from the UK. So what?

Non-inane, non-condescending ads from outside the US don't count. Of course their ads have half a brain. Next you'll be shocking me with the news that they care for their sick and educate their children.

Wait... @3, have you seen US tampon commercials? I don't doubt that pad commercials are that way for men so they don't have to think about the truth. Each one annoys me, and I have to buy those things. I'm convinced there isn't a single woman in the marketing department of a tampon company.

And @1, I felt the same way.