Well calling it Spartan is kind of redundant. Wordy even. Kind of like that joke about the book cover that says "Apple" with a picture of an apple on it?

Also, Spartans don't read. Should have called it Athenian. Athenians were into stories. "Spartan" would be a good name for a site about fighting with no pants on, and murdering Helots in their sleep.

Maybe ostentatiously minimalist web design is the new fixie bicycle with no brakes.