Obviously, something else is going on. As usual, the Onion nails it:
http://www.theonion.com/articles/if-you-…

There's actually some precedent for this. Did you know that almost nothing in Alice in Wonderland happened as it was reported?

I'd be amused to read his chapter on Self-Love and how it can delude us and cloud our thinking.

I can't wait until he really lets go and starts writing thinly disguised Twilight fanfic.

@3

Exactly. Lehrer is a first rate douche, but publishers have figured out that they can make some money off his version of bullshit. Douches need one of their kind to inspire them, rite?