Drink driving is waay more acceptable here than in Britain, possibly because of this stuff, but also because people live closer together, nearer to things and there are many other alternatives to driving drunk.
It's a great ad, but as @7 points out, PSAs, draconian laws and public shaming don't keep drunks off the road a tenth as well as good mass transit does.
@9 I wonder if the drunk driving rates would be lower if we just *told* people not to drive drunk. Instead of begging them not to, "Pleeeeeeeeeaaaase...", we should just tell them flat out: "Don't."
It's interesting how different areas in the US have different attitudes about drunk driving. In Seattle, drunk driving is generally frowned upon socially and Seattleites will typically have a DD or help their drunk friends find other methods of transport if it's convenient at the end of the night.
Down here in LA though.. Damn. It's damn near expected that you're going to be driving drunk, mostly because people live all over the place (carpooling is rarely an option) and everywhere you want to converge for a night is also far away and the only way to get there is driving.
No actual pub drinkers were harmed in the making of that PSA.
Coz, ya know, we did say 'please,' after all.
Down here in LA though.. Damn. It's damn near expected that you're going to be driving drunk, mostly because people live all over the place (carpooling is rarely an option) and everywhere you want to converge for a night is also far away and the only way to get there is driving.