I actually did this with my own kids, showing them the ad and asking them what they thought. They were confused when I said it was controversial, and downright shocked when I told them why. Definitely gives me hope that some attitudes will eventually die out--literally.
I would guess that lots of kids these days have at least one friend, cousin or neighbor who comes from mixed-race parents. Less common in our parents' generation. The same way I never grew up with anti-gay prejudice because I had out gay peers as early as middle school, kids these days will grow up without prejudice against mixed-race families.
@4 Unless they are part of one. People I know whose parents are of different races have run into all sorts of bigotry from adults. People not accepting that they are parent and child, people assuming that a parent is a nanny. Lots of being told that your family doesn't make sense or isn't a normal family. But, hopefully, as time progresses those assumptions will die out, and then kids will not be getting as much bigotry from older generations. It's certainly a good sign that the kids growing up now will be less likely to do that to the children of the future.
Cool that interracial relationships are advertising tools now I guess...
Got that, Rick Frothy?
I'm looking forward to seeing what they bring to this world.