Actually, they don't call it that. That's an English phrase. That is to say it's a phrase only English speakers use, even if it's French words. The French call it a "double sens".
It's amazing what they did w/ their advertising after the E Coli incidents of the 90's... Completely reinvented the brand and saved their ass. A pretty amazing turnaround.
Since we're talking about commercials, can we talk about how the Abilify commercials make suicide seem like the best option, given how grey and affectless the protagonist's life is even after adding Abilify?
http://www.youtube.com/watch?v=sKSB4AV74…
Makes the Anthony Weiner controversy mainstream.
Does Jack's wife know he's sexting coeds?
It's all part of the New Heterosexuality!
Since we're talking about commercials, can we talk about how the Abilify commercials make suicide seem like the best option, given how grey and affectless the protagonist's life is even after adding Abilify?
"Abilify, for when you're just in for a world of hurt regardless."
+1
This was lame, not funny and just...sleazy.