Comments

1
I'm not sure its popularity is restricted only to Richie rich types that don't give a fuck.
I know several not-well-off folks with Keurigs. I assume it's because they are bad at math. And that they don't give a shit about their increased waste stream.

2
The other target market for Keurig are the dingbats that think coffee needs to have some goddamn crap flavor in it-hazelnut, toffee, licorice, and gawd knows what else.

The people that post to Facebook what flavor they just squirted out of their Keurig are the worst.
4
My colleague bought a three-pack of reusable "K-Cups" from the local "Gross-Out," (Grocery Outlet) and shared them with us. I get a sense of subversive glee every time I use it with the coffee I bring from home.

It's the little things, I guess.
5
“The story of K-cups is a story about class in America. "

Really? They’re hugely popular in France, practically every office in Paris has one as do many homes. You need to get out and travel a little.
6
The question is whether to compare these cartridge-coffee dispensers to coffee beans (or ground coffee) or to other single-serving options, like cans of Starbucks-branded coffee-flavored energy drink, or for that matter stopping at Starbucks in the morning. It's vastly more expensive than the former, but might be comparable to the latter (and vastly cheaper if you ignore the capital costs). I'd argue the target market is people who buy single-serving energy drinks more than it is people who brew coffee.

They're also popular in antisocial workplaces where you can't trust your colleagues to wash the coffeepot.
7
I stopped using my keurig (it was a gift), and have been absolutely loving my aeropress for the past few months. About $26 for the contraption, and regular coffee from the grocery store, and significantly better coffee.
8
Good Christ, Paul, do you live in a liberal urban bubble or what?

Middle class America is so addicted to "convenience", they piss away a ton of money on disposable garbage. I don't know a single rich person who owns a Keurig, but I know several lower middle class people who do.

*That* is what luxury and convenience look like to a middle class American. When rich people want convenience, they pay people to do the work for them. House cleaners and dog walkers are the evidence of a very few people having too much damn money, not the popularity of K-cups and disposable antibacterial cleaning cloths.
9
I have one of these machines right here on my desk. In fact, I am having an afternoon cup right now.

I use the San Francisco Bay blend from costco. 80 cups costs 26 dollars, and the manufacturer says that the cups are 97% bio-degradeable.

Could I get coffee cheaper? Sure, but the mr coffee machines actually don't taste as good unless I brew at least a half pot. I don't need that much coffee, and I end up buying more whole bean coffee with the other machines.

To me the machine and the cups are perfect. 26 dollars every 2 months for coffee on demand at my desk, or 14 a week for drip blend from a coffee joint.

I am not going to drink the shit coffee my company provides (from office max!) even if it was any good, the impatient motherfuckers here pull the pot before it finishes brewing and the rest of the pot tastes like gym socks.
11
I remember walking through the mall years ago and getting snagged by a Keurig test marketer person. I drank a free coffee while she explained how the thing worked. I was incredulous. She asked me if I thought I'd ever be interested in owning one, and I just shook my head. The "latte" was actually pretty decent, but I just couldn't get over the extraordinary cost and waste of those little plastic cups. I understand that it has changed significantly since then (the price has come down, the cups are now more biodegradable, and you can get reusable ones), but I share that feeling about the whole thing being just weird.
12
I think it's a sign of how far the middle class has fallen that you think a coffee gadget is a sign of people being "rich". Even at $.50/cup a Keurig still beats buying coffee at McDonalds or at Starbucks. Sure you can brew cheaper coffee using other methods at home, but it just doesn't much matter.

K-Cups are wasteful. I do have a Keurig, but mostly use re-usable pods which only cost a buck or two each and last for six months to a year. Still, when the family is over at the holidays its kind of nice to screw the environment and buy some disposable pods.
13
Maybe Sawant should ban then Paul Cuntstant?
14
The only person I know who owns one of these is also the poorest person I know. Go figure. I think they compare it to paying $2.00 at Starbucks — in comparison, 65¢ is a bargain. Starbucks — $181 per lb?
15
Remember, every time you use a Keurig, mother nature sheds a single tear.

(Except you reusable/biodegradable K-cup types but most people aren't doing that.)
16
Ha. What a laugh. The people in line at Starbucks are absolute ballers I guess. Looky here at the Mill-e-on-aires, THREE DOLLARS A COFFEE. Hoo-wee, shit! Driving off in my Lambo now.
17
@8: God, you are so out of touch with people outside your circle you truly think Keurigs are the province of the 1 percent. Keshmeshi @8 pretty much summed it up. You are fucking clueless.
18
@7 Aeropress ftw
19
As has been noted, the people who buy coffee at Starbucks or similar, every day, sometimes several times a day, are spending vastly more money on coffee. So a K Cup isn't your preferred method; if you want to talk about luxuriant and wasteful coffee spending, talk about that (also produces more trash.)
20
I think the bigger problem is that too few people have too much money.
21
Thirding @7 and @18: Aeropress all the way. Costs very little to start, almost nothing to use besides the coffee (those little filter discs work out to what, a penny a cup? Less.), and you get to use whatever coffee you want, and it's FRESH, not like that Keurig Krap (assuming you buy fresh coffee, of course).

I'm not nerdy enough to keep a grinder at my desk but if I was one of the 1% I'd get one of those groovy $75 Porlex hand grinders from Japan -- not some cartridge piece of crap.
22
IDK, the $59 a pound cited in the article is for Nespresso pods (vs. single serve drip coffee K-cups). Maybe I'm a stupid sucker, but that does sound cheaper and more convenient than $2 for a coffee shop espresso. And in many parts of the country, the quality may even be better.

(BTW, one of the major players here is the same one you mentioned a few days ago for ushering in a make-at-home cost-savings soda utopia for Coke.)
23
Convenience has its own value.
24
This us much ado about nothing. It's about convenience. And @8 middle class people can have house cleaners as well. I know plenty who do.
25
Reusable K-cups make sense. Otherwise...
26
And they ridiculed you as "Green Police"?
27
@8 - Well of course rich people don't have Keurig machines. They have a different machine. You have to know somebody.
28
This is the kind of thing Romney has at every house, though nobody really knows how to work it so they still pop out to Dunkin' Donuts in practice.

http://www.victoriaarduino.com/en/la-col…
29
What is aeropress, and why would I use it when I have a french press and a burr grinder?
30
Someone gave me a Nespresso machine that worked just fine after I replaced the cord. Then I went to the only place around here where you can buy the pods -- the Nespresso boutique inside the Bloomingdale's in Chevy Chase -- and priced them. Definitely for the well-to-do, but fortunately you can get reusables for them as well.
31
I have a Jura Capresso coffee system--it was expensive and worth every penny since I can now make single servings of fresh ground fresh brewed coffee for about 25 cents per cup, including the bean and water cost (I have to buy filtered water as my tap stuff is gawdawful). And no filters or waste save coffee grounds, which get composted with the bunny poop my pets make.

Happy worms, happy coffee consumer.
32
@29 It's an espresso maker made by Aerobie, the flying ring people!

http://aerobie.com/products/aeropress.ht…

I think the advantage is that you can get reasonable espresso out of it, but people also use it for brewed coffee. I used to make lattes with an aeropress and a microwave milk frother which weren't half bad.

Now I'm part of the 1% so I have a Keurig.
33
Oh, for fuck's sake. Do you EVER buy a cup of coffee out? Or ANY item with packaging that isn't directly from the garden? Yes, having a Keurig at home is kinda dumb and wasteful. But it's not like spending 65 cents a day on something = rich person. And like others have mentioned, a lot of people use these at work due many workplaces not having communal coffee pots any more. I pick up cheap K-cups to use at work occasionally (and usually get ones with a paper filter where the plastic cup is in the official ones - not a lot of packaging waste) and at home use a Mr. Coffee Jr. I bought in 1985. I'M SO RICH!!!
34
I agree this is stupid and wasteful.

But if only rich people buy a cup of coffee for $0.65, then the hipsters at Victrola must be billionaires.
35
My elderly father drinks one cup of coffee- K-cup coffee- a day. His $.65/day habit makes him a rich fuck?

I think Slog works better when the trolls are in the comments rather than the posts.

36
Maybe my friend makes it wrong, but the Aeropress was pretty much garbage imo -- sure the "machine" might be inexpensive, but it is also cheap, uses 4x the coffee of drip, and really made a bland cup of coffee. I didn't give it much of a chance, but the coffee from my drip cone had more flavor with a quarter of the coffee.
37
@29, it pretty much is a French press, reconfigured, and single-serving. The tight seal gives you the ability to push through very nearly espresso-quality coffee, though. It's ingenious, and costs about $26. http://www.amazon.com/Aerobie-AeroPress-…

They're good enough that some of the real serious gearhead coffee shops use them (you know, the kind with thermometers and stopwatches and gram scales and humidity meters and Rube Goldberg drip contraptions hanging from the ceiling).
38
From this point onward, nobody is allowed to give Muedede crap for posting half-thought-out armcharm Marxist analysis of anything.

Really Paul? A wildly popular consumer item which gets sold at Costco is the provenance of the 1%? You might want to check the filter on your Mr. Coffee for interesting mold strains: I'm seriously suspecting ergot poisoning.
39
Is $0.65 per cup really that expensive? If you're buying locally-roasted fancy coffee it may not be:

- making pour over takes about 14g grounds per cup
- 14 g ~ 0.5 oz, thus
- 32 cups per pound
- 32 * 0.65 = $20.80 per pound

That sounds like a lot, but many third wave coffee roasters (eg stumptown) charge like $16/ 12 oz, which works out to over $21 per pound!
40
and i suppose you've never gone to a bar, where you can pay the equivalent of 25-30 bucks for a 7 dollar six pack of beer.
41

In my experience, Keurig consumers are people who live alone and don't care deeply about the quality of their coffee, or they are people who don't drink coffee every day, but still like to have it on hand for guests

Not exactly high rollers.

I sort of hate them too -- the waste bugs me, and they don't make the best coffee. But if I'm visiting my grandma, it's the best cup of coffee I'm likely to get.

Comparing it to SUVs and McMansions is really an error of scale. A "wasteful" cup of coffee is still, as many people have pointed out, a mere 65 cents a day. A wasteful car is tens of thousands, plus gas, while a wasteful house is hundreds of thousands, plus infrastructure, plus a wasteful car.
42
I'm sorry, but how much neater is a K-cup than a single-cup Melitta filter holder?

(I'm not a coffee drinker, but my wife is.)

You don't even need Melitta filters. The regular generic basket filters work fine. Just flatten them out, fold them in half, and fold the edges to look like a Melitta filter. Takes 10 seconds, add a scoop of decent coffee and pour in some boiling water. When it drains through, dump the remains in the trash, swirl the filter holder under the tap and stick it in the dish drainer. Presto, a fresh cup of coffee for a penny more than the cost of the ground coffee, and the paper filter is very biodegradable, and comes in minimal packaging. And no additional counter space, plumbing, or electrical outlet required.

I fucking hate the entire idea of K-cups.
43
...and if you compare electricity and computer equipment expenses to pencils and the backs of used envelopes...PAUL IS THE 1%!!!
44
Hey fucknut, you can use any kind of coffee in Keurigs.
45
This article makes no sense. The value is that they make real tasting coffee with zero effort while you scramble to leave for work on time.
46
As a scumbag Richie-rich: Keurig is terrible. It makes bad coffee. The coffee in those "pods" was ground MONTHS ago. Coffee has a shelf life of a week or two after you roast it, and A FEW MINUTES after you grind it.

God, if I'm going to waste money on coffee, I'm going to pay a goddamned starving artist to brew it for me.
47
k-cups are the Gillette razor of coffee.

I look forward to the anti bourgeois post about how people who don't use a proper safety razor are earth hating SUV McMansion 1% dick wads.

They are super wasteful though. Parts of them are sorta recyclable, but no one is going to separate them, so they are 100% landfill.
48
Things were much better back in the '70s when everyone drank coffee from a shared percolator out of those little cone-shaped plastic "Solo Cozy Cups" that snapped into plastic holders and were thrown away after one use. Said the old person referencing something no one reading the thread probably remembers.
49
@48, now I want one of those snap-in jobbies. I remember them well.
50
They're all over eBay. I saw some in a thrift store awhile back and had a sudden rush of remembering that they even existed. You'd need to get some really shitty powdered creamer and maybe some Sweet n' Low packets to go with 'em.
51
@50 I was in Paris a couple years back and was surprised to find to go coffee from cheap cafés served in thin plastic cups. A lot less waste than Starbucks layers of paper and cardboard, but really hot in the hand, cools very quickly, and totally plastic.
52
The Stranger headlines and stories don't make sense to me anymore. The writers just toss odd headlines out there to see if someone will read. The writers need to step back and think about the purpose of the paper. The Stranger seems like a tabloid type newspaper to me now. I don't take it as seriously as I did in the past.
53
I guess Paul has never had a meal at a restaurant, had a cup of coffee at a shop or cafe, had a drink in a bar, had food or drink at any kind of sporting event. if you have done any of these things, you are clearly lording your ludicrous wealth over others. Let's not forget how candy bars are marked up about 50% at vending machines!

Think first, then post.

Think, then post.
54
Think? Oh, come now. This is Slog. They quit thinking years ago.

And yes, @52, 'tis but a faint shadow of what it used to be in the old days. Sigh.
55
I can't believe anyone is taking this seriously. Paul Constant is contractually required to shit on anything that is conventionally popular.

The second you start writing about how "he's a hypocrite because..." it should occur to you that you've been trolled. And it's not even good trolling by PC's standards. His posts about how shitty really popular things are usually stand up to at least a minimal amount of scrutiny.
56
This is the kind of shit that gives liberals a bad name. Shut the fuck up, you pretentious douche. Convenience is convenient. That's why it's popular. Get over yourself.
57
Ugh, as everyone had pointed out 65 cents is much cheaper then 2 bucks a coffee (more with tip). Does anyone at the stranger buy coffee at local shops? If so you better go lecture them...really the switch from donut shops where you could get a coffee for a buck to coffee shops is the sign of people showing off their wealth.
58
I made coffee on the stove my entire adult life. I got a Keurig for Valentine's Day, and it's wonderful. Sorry you don't approve, but you can straight up eat a raw turd.
59
True about capsule popularity in France and most of western Europe. I lived in France for about a year recently and literally every home we visited had a Nespresso machine. By no means were all those families well off or gleefully expanding their eco footprint.
60
Surprised no love for the Chemex so far. By far my favorite way to brew a cup of coffee.

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