Duh

Look, electricity is fine, but only for moving pollution or if it comes from greener sources

Coal Oil and even Gas are not green

Ever

How will it play out? Amazon won't change, people will keep buying shit from them, and no one will care until the next news blip about this.

How many kilowatts will thy vengeance yield thee even if thou gettest it?

Amazon is just the worst.

FWIW, these Greenpeace "studies" consist of downloading position statements from companies and writing a press release. Not that Amazon probably isn't terrible.

Most of the big data farms -- Microsoft, Google, Apple, Facebook -- are using fuel cells in some way to utilize ever cleaner energy.

However, I haven't read about Amazon using them.

@6: God you're stupid.

Perfection is the enemy of progress. I like Internet magic. I'm sorry if the underlying physical grid it's hooked up to sometimes uses dirty power. Suck it up.

If AWS moves in to one of those new offices they're building in the Denny Triangle (which makes logical sense - it's the fastest growing part of the company), the new racks there would be fed from our own municipally owned, carbon neutral utility, Seattle City Light.

Troll dear, Tucson Electric Power is one of the nation's leading solar utilities. They were the Solar Electric Power Association's investor owned utility of the year in 2012.

@9 Very few of Amazon's servers are in their corporate offices. The largest concentrations are in the regions listed here: http://docs.aws.amazon.com/AWSEC2/latest…

@11: TEP is investing, but they're currently big-time coal users. Their /target/ is only 15% renewable in their energy mix by 2025.
Just north of TEP's territory, the utility that serves Phoenix (SRP) has no interest in expanding their renewables, and have actively been turning down grants to do the same kind of wind/solar projects other utilities have been.

Lack Thereof dear, are you sure you're not thinking of Arizona Public Service? I know that they were being pills about solar, but I thought Salt River Project was better. In fact, I look at their website, and it shows them still offering incentives for both solar electric and solar hot water, while APS discontinued theirs in September of 2013 (they are apparently waiting for some sort of decision from their version of the utilities commission)