Has a lot to say about Amazon's web model to versus using conversational querying:

Will IBM’s Watson Replace Sales Associates?

http://www.bloomberg.com/video/will-ibm-…

Mellville didn't fail.

Um, Melville is neither a failure or a loser.

Henkle is greatly mistaken and a poor writer writer to boot. What kind of critic ends a sentence with "...that kind of thing."?

Seriously, Herman Melville may be the most respected and gifted American writer save for Mark Twain. Moby Dick, a masterpiece is only the beginning. Read Billy Budd and Benito Cereno. The former is so good, it's been made into an opera. The latter is a magnificent account of a slave revolt. Peruse Bartleby, the Scrivner. Wow, what an extraordinary short story. Melville is even a fine poet. His pre-Civil War verse is among the finest.

Melville is an unmitigated success. Henkle has no clue what he is saying. Read Herman Melville and read wonder.