You know damn good and well what clickbait is, Christopher Frizzelle. Behind print advertising (perhaps), it's what pays the bills at the Stranger.
One definition, which is glaring by its omission in your bitter little fulmination here, comes from Wikipedia. It's the first result in Google for "clickbait."
I doubt you missed it.
Clickbait is a pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs and to encourage forwarding of the material over online social networks.
The wiki entry goes on to mention the curiosity gap
--which is being exploited all the time, sure, but isn't the main form of clickbait these days. No, the most common form of clickbait now is emotional arousal.
The ability to enrage, sadden, or delight is makes people click headlines. The most unimaginative and least scrupulous writers for the web usually go for the first of the three options. It's easy to piss people off, and arguments feed page views.
Of course, you know this and your rant is disingenuous. Here's a tip: Take responsibility for the fact that your tempest escaped the teapot, and stop trolling your readers.