@2 According to today's NYT, it helps a lot
More men are steering clear of Broadway, and not even this spring’s ultimate bro show — “Rocky,” the new musical about the beloved boxing underdog — has found a way to fill seats with them.
While men have been hanging back for years, their current scarcity, at a time when overall Broadway attendance is down, is particularly stark. Only 32 percent of audience members last year were men, or 3.7 million, compared with 42 percent (or 4.2 million) in 1980.
Producers don’t have data on straight men versus gay men, but, anecdotally, they believe gay men show up in strong numbers to both musicals and plays. (Some 80 percent of all Broadway theatergoers see musicals.)
“Gay men remain a core part of the Broadway audience, even as we’ve lost other men,” said Kevin McCollum, a veteran producer whose musicals include “Motown” and “Rent.”