Last Night Zune Hustles Harder, Hustles Smarter
posted by on January 26 at 12:53 PM
I only have the sparsely attended Little Ones show as a point of reference, but if last night’s Clipse show is any indication, it would seem that the Zune marketing team has gotten quite good at generating buzz…about their promo shows if not the product itself. Zune managed to pack the Baltic Room to capacity while somehow managing to keep the whole thing incredibly under the radar.
While a few individuals were there because of their Zune connections, for the most part people at the show received an email invitation to the show with no indication of why or how they were chosen. Wading through the guest list resulted in a line that snaked around the block (2nd line at the Baltic Room in a week - damn!), and left plenty of time for everyone to never figure out the tie that bound them together.
After a praise-filled introduction from Bun B, Clipse blazed through most of Hell Hath No Fury, throwing in a few other jems throughout the set. The small Baltic Room stage removed any separation between artist and audience, adding to the crowd’s fervor. The open bar did the same, resulting in no need for calls to “throw ya hands up,” since for the most part they were already there. Other than a few (very forgivable) lyrical flubs, the show went smoothly, and after an hour or so the crowd dispersed into the night, undoubtedly thinking of the Zune they were going to buy online as soon as they got home.
Clipse will be back in town to play two shows at Chop Suey on March 12th and 13th.
Tracklisting and pics (taken by Jason Justice) after the jump.
Tracklisting
We Got It For Cheap
Momma I'm So Sorry
Hot Damn
Keys Open Doors
Ride Around Shining
What Happened to that Boy
Grindin
Wamp Wamp (What It Do)
Mr. Me Too
that 1.5 hour online was brutal, but so worth it. call me frosty, lover!
Damn, Donte, why didn't you let me know about this? That's what cell phones are for, my man. [insert winky emoticon here]
we were asked under penatly of death, to not tell a soul about this show. donte and i should be applauded! ;-)
donte forgot to mention that the setlist was kept on their dj's blackberry. now that's what i can saving trees.
I'll applaud you guys next time I see you--right across your damned mugs.
This was not that under the radar guys. Come on. Segal didn't know?? WTF??? Also, it does nothing to make the Zune worth dropping a penny for. Still a piece o' crap.
Fug, my radar was busted. Plus, I saw Inland Empire last night. After that I was in no condition to deal with reality anyway. Forget my previous silly posts.
i'm hardly intending to say it was entirely under wraps - how could it be when a few hundred random people get an email about it? that said, when some of the most-connected people in the city don't hear about it until the last minute, that says something.
if they gave me a zune i'd gladly try it out, but short of that happening, i'm more than fine with my ipod. for all this talk of "welcome to the social," zune users are a pretty isolated bunch.
They really miss opportunities to show off the "social" aspect of Zune at these things since it is one of the few (crippled) advantages it has over iPod. They could seed the crowd with Zunes, let people check out players for the whole night or give away a few of them at the end of the show so that everyone would see users playing with them between sets, swapping tracks, and being social.
At the sparsely attended shows (poor Small Sins, I also heard that Band of Horses was relatively empty) this might work; at a packed event, maybe less so.
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