Get ready! It's...

MMMHop. MMMHop IPA. Zac Hanson confirms:

“We of course make records—they are fundamental to what we do,” said Zac Hanson during a speech at Oxford University Union, according to the Toronto Star. “But we wanted to create a brand so that our fans have a greater experience... in fact, we are soon going to be selling our own beer.”

“I’m not even joking,” he added.

Other '90s-preteen-heartthrob-beverage-brands expected soon: Jonathan T-Ale-or Thomas, Devon Sawaweizen, and, um, someone help me think of one for Rider Strong.