“I’m watching a documentary about seal hunting,” I said, and everyone gasped. Afterward, I knew my own ignorance and was ready to put in an order for a seal-skin coat made on Baffin Island. Watch Angry Inuk for an insider ethnographic exploration, a demonstration that environmental marketing campaigns are damn effective, and a question to consider about the value of human life versus the value of (in this case, nonendangered) animals. For a local example, think spotted owls. One difference is that hunting in this Inuit community—not just for food, but for money—is infinitely more moral and sustainable than most jobs. (JULIA RABAN)
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