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19
Simply invoking a stereotypical association it not racist. It's only racist if it's demeaning.

Also: the stereotype of blacks liking fried chicken happens to be, um, true. Obviously not all blacks like fried chicken, but it's been their stock comfort food since the slavery era, because slaves were allowed to keep chickens for their own use. If you have fond memories of eating a particular food with your loved ones, you'll always like it, and you will of course be eating it with your children, so it becomes a tradition.
Posted by I have always been... east coaster on April 7, 2012 at 8:04 PM
Banna 18
Reminds me of this other commercial.

/You be buyin', we be fryin'!
Posted by Banna http://www.ucp.org on April 6, 2012 at 2:16 PM
17
An African friend of mine eats friend chicken every day. Every day.

He's routinely hounded for spare pieces by African-American acquaintances who know he's carrying.

If the stereotype focused on okra (for instance), you could blame it on stereotyping, but there's something wrong with anybody, any ethnicity, that doesn't love some fried chicken.
Posted by RonK, Seattle on April 6, 2012 at 2:11 PM
Max Solomon 16
EVERYONE loves fried chicken. is the line outside ezells' all black people? hell no.

probably even vegans have meat-eating dreams about fried chicken.
Posted by Max Solomon on April 6, 2012 at 1:05 PM
djh 15
I feel diversions like this is what makes speaking about Race and racism in America so difficult. This ad is not racist, the killing of that kid in Florida is racist.
Posted by djh on April 6, 2012 at 12:58 PM
Gern Blanston 14
I don't recall the same kind of uproar when Darius Rucker was hawking chicken sandwiches for Burger King. To take offense with Mary J. Blige for doing the same thing seems rather dumb.

http://www.youtube.com/watch?v=rn9kGUmwM…
Posted by Gern Blanston on April 6, 2012 at 12:54 PM
13
Ugh Mary J is the worst. Shuckin and jivin for a paycheck. This is almost as bad as that histrionic performance at the Grammys a few years back.
Posted by Minstrelsy 2012 on April 6, 2012 at 11:42 AM
Allyn 12
RE:@11,8
I’ve always associated fried chicken and watermelons with picnics at a park, not a race or type of people. So when I think of grandma’s fried chicken and a big hunk of juicy melon, I think that sounds like a yummy meal and a great afternoon – warmth, family, friends, a lake, kids running around, music, games. And that makes me happy.

I’ve always wondered if other people feel that way too…
Posted by Allyn on April 6, 2012 at 10:56 AM
pg13 11
http://youtu.be/wJ4B7G8Rw3Q

"All these years, I thought I loved chicken because it was delicious..."--Dave Chappelle
Posted by pg13 on April 6, 2012 at 10:36 AM
thatsnotright 10
This is the level to which discourse upon race has sunk. Difficult and neccessary it is now farcical. Past generations had a dream and the present generation walks on eggshells.
Posted by thatsnotright on April 6, 2012 at 10:27 AM
9
I sincerely feel bad for those blacks who can neither enjoy (nor profit from advertising) fried chicken nor watermelon publicly without the self-consciousness of the stereotypes.

As #8 says, both are delicious. As is catfish. Why shouldn't blacks today be able to freely enjoy these things without looking over their shoulder?

A Gospel Pack might be taking things a little too far, though.
Posted by madcap on April 6, 2012 at 10:23 AM
NaFun 8
Fried chicken and watermelon are fucking delicious.
Posted by NaFun http://www.dancesafe.org on April 6, 2012 at 10:02 AM
7
Charles Mudede is disrespecting Ms. Blige by saying,in effect,that the poor woman doesn't have the sense to steer clear of singing about fried chicken which we KNOW brings black people to their knees,the poor childish things.
What's with you,Mr. Mudede? The woman is a grown-up, a successful business woman who can sing an ad for whatever she deems right for her!
Posted by foolcatcher on April 6, 2012 at 10:01 AM
Simple 6
Charles you luvs you sum fried chicken, as you have declared. Is this fried chicken and good?
Posted by Simple on April 6, 2012 at 9:11 AM
Theodore Gorath 5
I have yet to meet a person of any race that doesn't love fried chicken. Vegans not included of course. The ad is part of Burger King's huge new restructuring where they are using celebrities to hawk their newest products, the wrap in question included.

Likely just a coincidence, because after all, it has to be either a burger or fried chicken, and they were likely going for the "wrap" and "rap" thing.

I was driving home the other day and I saw a black guy walking down the sidewalk with a 2-liter of Pop Top orange soda under one arm and a watermelon under the other. I had to laugh.

Posted by Theodore Gorath on April 6, 2012 at 9:05 AM
4
At least it wasn't a 'snack rap'.
Posted by dirge on April 6, 2012 at 8:46 AM
3
If current trends hold, the "chicken" in such a wrap bears almost no resemblance to actual fried chicken.
Posted by Passes For White Meat on April 6, 2012 at 8:42 AM
doloresdaphne 2
I guess it's kind of like the decidedly non R'n'B, caucasian Burger King staff are supposed to consider themselves unqualified to comment on fried chicken, so they delegate it to an expert.
Posted by doloresdaphne on April 6, 2012 at 8:34 AM
Allyn 1
She's not allowed to market for a non-racial product because of her race? Seems pretty racist. Is lettuce really that racially charged?

She's also singing about tortillas. Good thing she's not latino.
Posted by Allyn on April 6, 2012 at 8:26 AM

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