Slog Comments
State Democratic Party Chair Says the Seattle Times Company's Political Ad Buy Is "A horrifying precedent and a really poorly designed marketing experiment."
1
I don't disagree with the Democratic Party Chair that a newspaper's mission should be limited to reporting the news rather than manipulating it. But, I wonder if he'd have taken this position if the Times had dropped $80K on Inslee. And, what about Times' campaign to push approval of R-74? Is the Democratic Party Chair against that campaign, too?
2
@1: Pelz said he's against that campaign, too. We asked him about this at the press conference, and he replied: "I think it's a bad idea whenever they do it."
3
If they really wanted to test the effectiveness of print ads, they should have done something directly measurable.
Advertise something that currently does not rely on advertising for sales, and track the sales at a few locations. Example: RC Cola. That would be a more valid experiment.
But that wouldn't accomplish the goal here, which I take to be getting a piece of that huge Citizen's United cash cow. It must drive Blethen crazy that TV and radio stations are are pulling in piles of cash, selling ad time at inflated rates, and he's getting almost none of it.
Advertise something that currently does not rely on advertising for sales, and track the sales at a few locations. Example: RC Cola. That would be a more valid experiment.
But that wouldn't accomplish the goal here, which I take to be getting a piece of that huge Citizen's United cash cow. It must drive Blethen crazy that TV and radio stations are are pulling in piles of cash, selling ad time at inflated rates, and he's getting almost none of it.
4
The R-74 support is a smokescreen. The "marketing experiment" is a lie. This is all about Frank's ego and getting an anti-tax hand puppet into the governor's chair. And like so many of Frank's business moves that have been borne out of ego and petulance and greed, this too will backfire.
5
What is the difference between what the Times is doing, and what political bloggers regularly do, beside the scale? Both blur the line between journalizum, advokasy, advertizing, and shillery. The Times is supposed to quietly die, say the bloggers. That is the difference.
6
It's hard to believe that Mike James thinks this will jeopardize the Times' credibility, because that implies he's thought that the paper had credibility before this.
7
@1
"And, what about Times' campaign to push approval of R-74? Is the Democratic Party Chair against that campaign, too?"
You see, a Democrat / Progressive / Liberal will take a stand AGAINST something that is advantageous to them if it will help the cause of equality.
While a Republican / Tea Party / Conservative will take a stand AGAINST something that is advantageous to them as long as it maintains or reinforces inequality (with them above other groups).
"And, what about Times' campaign to push approval of R-74? Is the Democratic Party Chair against that campaign, too?"
You see, a Democrat / Progressive / Liberal will take a stand AGAINST something that is advantageous to them if it will help the cause of equality.
While a Republican / Tea Party / Conservative will take a stand AGAINST something that is advantageous to them as long as it maintains or reinforces inequality (with them above other groups).
8
I'm guessing the Times had more subscription cancellations yesterday than in any other single day in the paper's history.
9
There are so many ways to point out the bullshit nature of this. I've already mocked and ridiculed the supposed experiment in other threads. But let me add one more reason this is bullshit:
If the Times were truly interested in an "experiment", they could readily enlist the assistance of UW researchers to craft a proper experimental program and study method. They already have UW support on the Election Eye blog, they've gotten their assistance on analyzing voting data (as in the case of the Gonzalez primary), etc, etc.
But, of course, most researchers I know there would scoff at such an infantile idea as this and call Dear Publisher a fucking idiot.
If the Times were truly interested in an "experiment", they could readily enlist the assistance of UW researchers to craft a proper experimental program and study method. They already have UW support on the Election Eye blog, they've gotten their assistance on analyzing voting data (as in the case of the Gonzalez primary), etc, etc.
But, of course, most researchers I know there would scoff at such an infantile idea as this and call Dear Publisher a fucking idiot.
10
The Times has never made a secret that it is the Republican Party organ in Western Washington, so no one is too surprised at this. The problem for Blethen is that, now that he has claimed this is a "marketing experiment", he will in fact prove that print advertising is utterly useless in political campaigns.
11
@5: The difference is that the Times has attempted to hold themselves above political bloggers as an independent, non-partisan government watchdog. Their move to endorse and financially support (through the donation of ad space) a candidate in a partisan race is idiotic and hurts the credibility of their writers and their news coverage. And, yes, the donation of space to the Yes on R-74 campaign is also stupid and counterproductive.
12
What J.R. said.
Like others, the stated reasoning is so utterly unconvincing that I really can't believe that anyone in The Times management thought anyone would believe it. I would a *little* bit more respect for this move if they would have just come out and said they want "their side" to win. A pile of dog crap remains crap, no matter how many times you say it's oddly shaped chocolate.
Like others, the stated reasoning is so utterly unconvincing that I really can't believe that anyone in The Times management thought anyone would believe it. I would a *little* bit more respect for this move if they would have just come out and said they want "their side" to win. A pile of dog crap remains crap, no matter how many times you say it's oddly shaped chocolate.
13
It's too bad that a newspaper just can't be a newspaper anymore providing information. Now it has to have a view and an agenda.
That's why online blogs are flourishing and newspapers are dying.
That's why online blogs are flourishing and newspapers are dying.
15
@14 - I guess if they blew the endorsement up to full-page size, added eye-catching graphics, boiled the text down to a couple key phrases, and reprinted it every day between now and the election, that would be a fair comparison.
16
It would be nice to know the number of cancellations, due to the "experiment" with THE TIMES. Mine is among those.
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