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TomJohnsonJr 1
That's the work of Chicago-based ad giant Leo Burnett's London office.
Posted by TomJohnsonJr on June 7, 2013 at 9:22 AM · Report this
Sandiai 2
That's mean.
Posted by Sandiai on June 7, 2013 at 9:32 AM · Report this
Sargon Bighorn 3
We're Americans, we don't need no stinking PSA about drinking and driving.
Posted by Sargon Bighorn on June 7, 2013 at 9:46 AM · Report this
MacCrocodile 4
Someone needs to make a PSA about not giving people heart attacks for the sake of a PSA.
Posted by MacCrocodile http://maccrocodile.com/ on June 7, 2013 at 9:49 AM · Report this
5
@4 I'm pretty sure those were actors and there was a director, some special effects guy and an editor.

No actual pub drinkers were harmed in the making of that PSA.
Posted by Brooklyn Reader on June 7, 2013 at 10:13 AM · Report this
lolorhone 6
@5: Shit, I knew something was coming and I still almost jumped out of my skin so I'm thinking 4 was talking about him or herself.
Posted by lolorhone on June 7, 2013 at 10:46 AM · Report this
7
Drink driving is waay more acceptable here than in Britain, possibly because of this stuff, but also because people live closer together, nearer to things and there are many other alternatives to driving drunk.
Posted by Foonken2 on June 7, 2013 at 11:02 AM · Report this
schmacky 8
It's a great ad, but as @7 points out, PSAs, draconian laws and public shaming don't keep drunks off the road a tenth as well as good mass transit does.
Posted by schmacky on June 7, 2013 at 11:14 AM · Report this
9
They should try the passive-aggressive Seattle tactic of writing "PLEASE Don't Drink and Drive" on the highway signs.

Coz, ya know, we did say 'please,' after all.
Posted by Confluence on June 7, 2013 at 11:21 AM · Report this
Allyn 10
@9 I wonder if the drunk driving rates would be lower if we just *told* people not to drive drunk. Instead of begging them not to, "Pleeeeeeeeeaaaase...", we should just tell them flat out: "Don't."
Posted by Allyn on June 7, 2013 at 11:31 AM · Report this
11
Now drunks will never wash their hands after using the toilet in a bar again.
Posted by mischiefmanager on June 7, 2013 at 2:23 PM · Report this
veo_ 12
It's interesting how different areas in the US have different attitudes about drunk driving. In Seattle, drunk driving is generally frowned upon socially and Seattleites will typically have a DD or help their drunk friends find other methods of transport if it's convenient at the end of the night.

Down here in LA though.. Damn. It's damn near expected that you're going to be driving drunk, mostly because people live all over the place (carpooling is rarely an option) and everywhere you want to converge for a night is also far away and the only way to get there is driving.
Posted by veo_ on June 7, 2013 at 6:02 PM · Report this

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