Simple being a person that is unable to quantifiably demonstrate the ability to generate net profit means nothing in today's culture. The sad truth. Period.
The good news is that perpetually appealing to the lowest common denominator is starting to experience blow-back. At some point the American consumer has to decide that constantly demanding lower prices above all else is ultimately self-defeating.
A more accurate representation of Galt's Gulch would be row after row of full-length mirrors, so the self-styled makers could spend all day jerking off in front of them.