The actual headlines aren't even the point here. Choire Sicha at the Awl did a good job pointing out that the real story is that their tech people can't figure out a way to let their horrible Kinjaâ„¢ system send different headlines to Google/Facebook/their own sites etc. which is a common feature of publishing platforms, including free ones like Wordpress.
http://www.theawl.com/2013/04/half-a-twe…