Sep 16, 2009
commented on The Empty Spaces
Cut the marketing budget. How then do people find out about the shows? How do you put butts in seats?
The parts of the corporations that grow are the parts that bring in money. Actors don't bring in money. There is not a single doubt that actors are valuable artistically. What are the actors doing to make themselves more valuable financially?
All people who think they can run a theater company better should start one and put their money where their mouths are. The failure to do so is what allows mediocrity in management.
If the artists are not in control of the theater they have themselves to blame for ceding control of management decisions to professional administrators. If artists think they can do a better job they need to get off the barstool and start doing it.