Even if care net blatantly said they were Christian and wanted to stop abortions, people would still complain. The issue is not so much about honesty, it is more about bashing on people who want to stop abortions.

Even if abortion should not be illegal, there are still moral issues with terminating or potentially terminating a life. Arguing that a fetus can never be an actual life is ignoring scientific reality. It is legitimate to try to persuade people not to have abortions. This is a separate issue from whether abortion should be legal. I agree that the pro life movement has a disproportionate share of wackos and hypocrites. However there is room for debate on whether someone should make the choice to have an abortion even if it is legal. It is valid for an organization to present reasons for not having an abortion. Again I acknowledge that care net is being accused of being deceptive but I think the broader issue is that the abortion issue has gotten politicized to the point where any organization that attempts to stop abortions is going to get attacked regardless of their tactics.