The Starbucks Card can also be used for any gift: Customers can purchase anything from a week's worth of Caffè Lattes for a friend to one of the coffeemakers in the Starbucks Barista® line for the college graduate. "I don't like Starbucks that much," said one enthusiastic gift card recipient, "but I sure like free stuff." When the card's balance gets low, it can be reloaded in person at a Starbucks location, toll-free at 1-800-STARBUC, or online at Starbucks.com and used again. The company's other brands enhance the Starbucks Experience through best-of-class products: Tazo Tea Company offers a line of innovative premium teas, and Hear Music produces and distributes a line of exceptional compact discs.
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Also by Pat Kearney
GET SERIOUS
Monorail supporters say they don't want to start campaigning until the monorail plan is finished in August. But if the monorail has any chance with voters in November, the monorail campaign has to start now.
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