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Naomi Klein's new book No Is Not Enough: Resisting Trump's Shock Politics and Winning the World We Need can be read as a remix/synthesis of two her most popular books: No Logo and The Shock Doctrine: The Rise of Disaster Capitalism. The main ideas in these books connect with the key features of Trump's business/political/entertainment enterprise. He is a capitalist who does not make anything but instead sells his brand to those who make things. This has been his mode since the 1990s—branding products, buildings, resorts, a TV show, a school, a way of life. More impressive yet, he now even "breeds brands," like Ivanka.

That's on the business side of Trump, on the political side, what connects with the book The Rise of Disaster Capitalism, is a mode of governance that is not interested in establishing order and calm but instead wants to keep the public in a state of shock. And it's a mistake to see an insatiable ego as the ultimate meaning of these shocks. Their function is to maintain a political condition that enables conservative lawmakers to impose laws and policies that would never pass in normal or calm times. This is the idea at the center of Klein's shock doctrine: the exploitation of a disaster or incredible event.

Trump, however, has been the source of the shocks (his tweets, his gorilla-like handshakes, his racist executive orders). What Klein worries about, and what she thinks is inevitable ("it's just going to happen," she said to me over the phone), is that one day in the near future the source of the shock will be external, it will come from the outside. And if the shock is large (thousands dead, thousands injured, thousands missing), then the opportunity it will present to Trump, his administration, and his party will be equally large.

Because Klein could explain much of Trump's history, program, and presidency with tools in earlier works, she correctly reaches the conclusion that, as extreme as he is, he's not an anomaly. He did not make himself possible; he is the result of an economic project that has dominated US politics since the end of the 1970s—neoliberalism. So, to remove him by impeachment or by some Russia-related scandal would still leave intact the system that produced him.

"To claim we are completely shocked by Trump is to claim he is something new," Klein said, "If you look at it as the Trump Show (the FBI, the Russians, the tweets), or even as a narrative incompetence, it seems very new. No one has lied so much. No one has been so incompetent. And so on. But in fact, it's an agenda that has been around for decades, and so it's not new; it's moving along very quickly and efficiently." Later in our conversation, she said: "This is why the repeal of Obamacare is getting no coverage. It just can't compete with the Trump Show. And so, if you look at it from this perspective, you can see that the Trump Show is actually working. It's basically Christmas morning for Mitch McConnell. The Republicans never had it so good. But they will, I think, throw Trump under the bus when his show begins to lose ratings and no longer offers them cover for their policies, almost all of which voters do not want."

Naomi Klein discusses her new book on Thursday, June 22 at the Neptune Theatre.