Gaga: Five Foot Two, which came out last Friday on Netflix, will be a snoozefest for non-Gaga fans. But like the 1991 Madonna documentary it mimics, certain scenes are instant Camp classics—deliberate Camp, but Camp nevertheless. For those who love this type of shit (gays), this scene should not be missed:
Lady Gaga, underscored by classical music, stomps into a Walmart to buy her new album, Joanne. She wears her carefully created Joanne uniform—tight denim, white cut-off tee, pink cowboy hat, visible bra. The store is a maze of overlit aisles and plastic containers. The customer service isn't helpful. Despite her camera crew, entourage, and face advertised around the store, no one recognizes her. (Sontag: "Pure Camp is always naive. Camp which knows itself to be Camp ('camping') is usually less satisfying.") We're made to believe that she's simply Stefani Germanotta, and shopping at a Walmart sucks for her, too.
Last year (when this was filmed) was not a good year for CDs. Spin reported that listeners streamed 208.9 billion songs in 2016 (a 58.7 percent increase from the year before). CD sales, unsurprisingly, continue to decline—only 40 million units were moved in the first six months of 2016 (a decline of 11.6 percent compared to the same period in 2015). And when people do decide to buy CDs, where do they get them? Not Walmart.
The most common place for people to purchase albums and songs was, unsurprisingly, at digital retailers, which captured 43.7 percent of the album market. Surprisingly, "non-traditional" CD retailers, like Amazon and supermarkets, saw an 8.3 percent growth in sales.