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Thursday, May 21, 2009

What's for Breakfast: Walkers Cajun Squirrel Flavour Potato Crisps

Posted by on Thu, May 21, 2009 at 11:02 AM

Amy Steed, mother of loyal Slog reader Emily Steed, was recently in London and brought her daughter two bags of this:

3546/1242929013-bagz.jpg

aae8/1242929579-contestz.jpgSteed mère packed the bags in a shoebox (to preserve the chips' structural integrity) and carried them from London to Naples to Rome to Atlanta to Seattle. Steed fille—generously? cruelly?—offered to give me one of her bags.

Apparently, Walkers Cajun Squirrel Flavour Potato Crisps is part of some contest. Six citizens of Britannia came up with six flavors—onion bhaji, builder's breakfast ("on time, on budget from Emma in Belper!"), chili and chocolate—but only one can stay.

b369/1242929554-chip_aloft.jpg

Martyn in Hednesford (pop. 17,000, best known for producing soccer players and a race car driver ) invented the Cajun squirrel flavor. The recipe contains: milk lactose, salt, sugar, flavourings, dried onion, dried garlic, dried lemon juice, cardamon, ginger, coriander, chili, cumin, oregano, thyme, allspice, parsley, colour (paprika extract).

That plus potato and sunflower oil allegedly tastes like squirrel.

What they actually taste like is this:

d54a/1242927944-ickz.jpg

Kind of smoky, kind of barbecue-y, kind of get-this-taste-out-of-my-mouth-right-now-please.

I'd feel bad for dissing Martyn of Hednesford's squirrel-flavored chips... except it turns out that Martyn of Hednesford is a big fucking fraud.

Turns out Martyn of Hednesford has NEVER EVEN EATEN A SQUIRREL. From an investigative report by the Birmingham Mail:

Marketing executive Martyn, from Hednesford, near Tamworth, said he hit upon the idea of the squirrel flavour after seeing it on the menu of upmarket eateries.

“I wanted something unique,” he said.

“The gentle Cajun flavouring will be delicious and although the idea might sound bizarre, it really works.

“I’ve seen squirrel on restaurant menus and on cookery shows but had never tried it myself.

“I thought it would be a popular flavour as people would be intrigued to try it.

“No squirrels were harmed in the making of these crisps.”

Anyway, it hardly matters anymore.

Builder's Breakfast won the contest.

In your FACE, Martyn of Hednesford!

Thanks to the Steeds, Walkers, a shock-proofed shoebox, and the deep eccentricity of English people for this edition of What's for Breakfast.

 

Comments (21) RSS

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1
You are going to be so smokin' hot when you start going gray.
Posted by Mr. Poe on May 21, 2009 at 11:05 AM
Greg 2
Preventing structural integrity is a crime in most places.
Posted by Greg on May 21, 2009 at 11:07 AM
Mittens Schrodinger 3
What @1 said, except for the gray part. You're kind of smoking hot now. Did somebody say something about squirrels, or something? Sorry, I was distracted.
Posted by Mittens Schrodinger on May 21, 2009 at 11:15 AM
Tina 4
You kinda have this Anderson Cooper thing going on, I see where Mr Poe is coming from...
Posted by Tina on May 21, 2009 at 11:22 AM
5
Everybody STFU. Hold on.

Okay. Continue.
Posted by Mr. Poe on May 21, 2009 at 11:26 AM
Lacking Creativity 6
Okay, good, I'm not the only one who thinks Brendan is an absolute hottie.
Posted by Lacking Creativity http://www.lackingcreativity.com on May 21, 2009 at 11:28 AM
scary tyler moore 7
if you put a date with brendan kiley up as a strangercrombie auction item, i garontee the bidding would go through the roof.
Posted by scary tyler moore http://pushymcshove.blogspot.com/ on May 21, 2009 at 11:30 AM
zachd 8
We had a friend send us some... the chips tasted very tufty to me. Yuck!
Posted by zachd http://zachd.com on May 21, 2009 at 11:40 AM
Cato the Younger Younger 9
Like I always have said the hot guys are always straight. *sigh*
Posted by Cato the Younger Younger on May 21, 2009 at 11:48 AM
10
why are gay dudes so witty?
Posted by it's evolution, bitch on May 21, 2009 at 12:09 PM
11
I've ha Builders Breakfast. It sort of tastes like the belch's you have for the rest of the day if you have a Sizzling Bacon flavor Pot Noodle for lunch.
Posted by Ben Weldon on May 21, 2009 at 12:11 PM
Vince 12
Better yet " BBQ'd Cajun Gator''. That should get those Europeans licking their lips!
Posted by Vince on May 21, 2009 at 12:12 PM
michael strangeways 13
Brendan has waaaaaay too many clothes on for such a nice day...or were these pictures taken yesterday?
Posted by michael strangeways http://www.seattlegayscene.com/ on May 21, 2009 at 12:14 PM
Lacking Creativity 14
I whole-heartedly agree with Scary Tyler Moore.
Posted by Lacking Creativity http://www.lackingcreativity.com on May 21, 2009 at 12:32 PM
15
WTF??? How can you make Cajun Squirrel flavor without Bacon Salt?
Posted by RonK, Seattle on May 21, 2009 at 12:38 PM
kim in portland 16
Excellent taste in men, fellow slog commentators, Brendan is indeed lovely.
Posted by kim in portland http://www.oregonlive.com/portland/index.ssf/2010/11/fast-paced_video_provides_a_fu.html on May 21, 2009 at 1:10 PM
stephanie says 17
i want breandan kiley for breakfast, please.
Posted by stephanie says on May 21, 2009 at 2:08 PM
oh, THAT 18
Just as well that the squirrel flavor lost:

Squirrel brains and human mad cow disease
A history of eating squirrel brains was obtained from family members of all five patients with probable or definite CJD seen over 3,5 years in a ...
http://www.mad-cow.org/~tom/victim23.htm…
Posted by oh, THAT on May 21, 2009 at 2:51 PM
oh, THAT 19
Just as well that the squirrel flavor lost:

Squirrel brains and human mad cow disease
A history of eating squirrel brains was obtained from family members of all five patients with probable or definite CJD seen over 3,5 years in a ...
http://www.mad-cow.org/~tom/victim23.htm…
Posted by oh, THAT on May 21, 2009 at 2:51 PM
20
Some friends of ours went on vacation in Ireland and brought back a bag of each flavor for all us to try one night at a party. Onion Bhaji was really good, Chili and Chocolate was alright and Crispy Duck and Hoisin was tolerable. However, Fish and Chips was horrid, Cajun Squirrel was bad and Builder's Breakfast tasted like sulfur-y eggs with ketchup. I still can't believe it won the contest.
Posted by Nic in Greenlake on May 21, 2009 at 8:14 PM
21
Having tried said flavor (Cajun Squirrel), I can say that it tastes like a used pizza box - the kind saturated with oils from the pizza. Not good.
Posted by kate on May 22, 2009 at 2:24 AM

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