I'm sorry: You can make them sleeker, you can expand your market to include women and non-Utilikilt-wearing men, you can even put Brad Pitt in one:

But you will never, ever, ever make Bluetooth sexy.
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Bluetooth is very sexy. It's a set of protocols, like USB or Wi-Fi. It's a standard, a way for devices to connect together wirelessly without problems.
Bluetooth headsets, though, are not sexy. They are handy if you're driving and that's about it. Please note that Bluetooth headsets are not "Bluetooths" or "Bluetooth". They are an unfortunate application of the technology.
Bluetooth itself is actually quite handy. Ever play with a Wii? You were using Bluetooth. Truth!
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