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Thursday, July 30, 2009

Theater Facts 2009

Posted by on Thu, Jul 30, 2009 at 11:06 AM

Every year, the Theater Communications Group publishes the results of an economic survey. Every year, people fight over whether the results confirm or refute the various fears, feuds, and controversies banging around theater-land. A sample:

1. Remember when the NEA almost didn't get stimulus money and art advocates hollered that art is work and contributes to the economy?

The art advocates were right: In 2008, nonprofit theaters contributed $1.9 billion to the economy in payments of goods, services, and employee salaries.

2. Remember when Mike Daisey wrote:

Not everyone lost out with the removal of artists from the premises. Arts administrators flourished as the increasingly complex corporate infrastructure grew. Literary departments have blossomed over the last few decades, despite massive declines in the production of new work. Marketing and fundraising departments in regional theaters have grown hugely, replacing the artists who once worked there, raising millions of dollars from audiences that are growing smaller, older, and wealthier. It's not such a bad time to start a career in the theater, provided you don't want to actually make any theater.

The numbers do and don't agree with him. One survey question shows that the majority of theater employees have "artistic" jobs: 63% artistic, 26% technical, and only 11% administrative.

Another shows that expenses saw double-digit growth—in excess of inflation—from 2004 to 2008 in all areas except artistic payroll and royalties. One more: 56% of theaters' expenses go to labor compensation (union and non-union salaries, benefits, and royalties for playwrights).

So: There are plenty artists, who cost the theaters plenty of money, but their wages haven't risen as quickly as other costs.

3. Theaters are going broke: Fifty-five percent of theaters ended 2008 in the red. Earned income paid for 55.1% of expenses, contributed income paid for 44.4%, and total income—on average—fell short by 0.5%.

4. People still want to see theater, but the subscription model is dying: Subscribers fell (some of them into the grave) by 10% in the last five years but single-ticket income jumped 18.3% (adjusting for inflation) and overall attendance was 1.9% higher than in 2004.

If you're hungry for more theater statistics, a) you've got problems and b) read them here.

 

Comments (2) RSS

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Steven Vroom 1
Theater did really well with the first round of ARRA funds.

Freehold Theatre Lab Studio
Seattle, WA
$25,000
CATEGORY: American Recovery and Reinvestment Act
FIELD/DISCIPLINE: Theater

Intiman Theatre
Seattle, WA
$50,000
CATEGORY: American Recovery and Reinvestment Act
FIELD/DISCIPLINE: Theater

On the Boards
Seattle, WA
$50,000
CATEGORY: American Recovery and Reinvestment Act
FIELD/DISCIPLINE: Presenting

Seattle Theatre Group
Seattle, WA
$25,000
CATEGORY: American Recovery and Reinvestment Act
FIELD/DISCIPLINE: Presenting

University of Washington
Seattle, WA
$50,000
CATEGORY: American Recovery and Reinvestment Act
FIELD/DISCIPLINE: Presenting
Posted by Steven Vroom http://vroomjournal.com on July 30, 2009 at 11:25 AM
2
Having worked for a major theater company, I completely agree with Mike Daisey's take on artistic declines and marketing/development increases. The bottom line rules all. Regional theaters may claim "non-profit" status, but really - it's all about maximizing revenue streams. While the TCG statistics show a majority of "artistic" employees, that doesn't mean that actors and musicians are paid well compared to the 11% of administrative employees.
Posted by Mike Daisey's right on July 30, 2009 at 11:31 AM

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