First, I almost got run over by a woman who was texting while driving yesterday—she'd drifted into the bike lane on Santa Monica Boulevard, and I had to hop up onto the curb to get out of her way, hoisting my roughly 400 pound bike up onto the curb with me.
Second, pretty nice production values for an anti-texting-while-driving PSA created by "a British high school and a local police department." I mean, they've got two copters.
The entire PSA is 30 minutes long. More info at Fast Company, link courtesy of Slog tipper Steve G.