This series will process a small number of photos from the White House's official photostream. The series is called Myth Today because it borrows many of its critical tools from the French semiotician Roland Barthes (1915-1980), who famously decoded newspaper and magazine pictures in his book Mythologies (1953). But whereas Barthes' decoding of the deep structure of images tended to expose how they were constituted by old (or ancient) ideas and forms of power, my decoding of the images of our president at work will hopefully reveal the constitution of a new configuration of power. My first image:

The form of power that constitutes this image, what makes it meaningful, then, is the Hollywood spectacle. The power of this type of spectacle is generated by the narrative of heroic struggle: one man (an ordinary man, a man like you and me) beating the odds, or closer yet, beating history itself. Here we enter the American idea that one can break with or beat the past (or even closer yet: beat the given and the forces that maintain the given). In Gattaca, for example, the hero with a bad heart becomes an astronaut (the worst occupation for someone with a bad heart) and escapes all of human history (the story of our genes—the ultimate given). What matters most to the American imagination is that the hero has done the impossible. The Hollywood narrative of heroic struggle structures the depths of this image of Obama (the most amazing thing: a black president) entering the tomb/set.
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