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Wednesday, August 19, 2009

Mythology Today

Posted by on Wed, Aug 19, 2009 at 7:46 AM

This series will process a small number of photos from the White House's official photostream. The series is called Myth Today because it borrows many of its critical tools from the French semiotician Roland Barthes (1915-1980), who famously decoded newspaper and magazine pictures in his book Mythologies (1953). But whereas Barthes' decoding of the deep structure of images tended to expose how they were constituted by old (or ancient) ideas and forms of power, my decoding of the images of our president at work will hopefully reveal the constitution of a new configuration of power. My first image:

3611569018_db516fe412-2.jpg

Our first reading of the image: The pharaoh returns. Indeed, Obama even sees himself on one of the tomb's walls. This coding has its core in afrocentricism, a movement/moment that happened in the early 90s and saturated the popular imagination of black America. But something else is at work in this image. It has less to do with afrocentrism and more to do with Indiana Jones. Though real, the tomb looks like a set. For a moment we are baffled. Cinema and the real fuse and confuse. But more and more, we come to see that this is not about a pharaoh but about Harrison Ford. And not only Harrison Ford as the archeologist he plays on the screen (Dr. Henry Walton Jones) but also his real life as a Hollywood star.


The form of power that constitutes this image, what makes it meaningful, then, is the Hollywood spectacle. The power of this type of spectacle is generated by the narrative of heroic struggle: one man (an ordinary man, a man like you and me) beating the odds, or closer yet, beating history itself. Here we enter the American idea that one can break with or beat the past (or even closer yet: beat the given and the forces that maintain the given). In Gattaca, for example, the hero with a bad heart becomes an astronaut (the worst occupation for someone with a bad heart) and escapes all of human history (the story of our genes—the ultimate given). What matters most to the American imagination is that the hero has done the impossible. The Hollywood narrative of heroic struggle structures the depths of this image of Obama (the most amazing thing: a black president) entering the tomb/set.

 

Comments (12) RSS

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Timmytee 1
Great post, but "Indian Jones"--wasn't he a character in "The Adventures of Tom Sawyer". Charles? Best wishes.
Posted by Timmytee on August 19, 2009 at 7:55 AM
2
It's Roland Barthes, not Roland Barth ...
Posted by theoryhead on August 19, 2009 at 8:00 AM
3
Charles, I hate it when you get all full of crap sometimes, but this is an interesting post. More of this kind of thing, please, and maybe less of your Natalie Merchant-style posts.
Posted by LeslieC on August 19, 2009 at 8:08 AM
Fifty-Two-Eighty 4
But where are the trans-dimensional space aliens?
Posted by Fifty-Two-Eighty http://www.nra.org on August 19, 2009 at 8:09 AM
Foggen 5
I had an alternate interpretation:
"Man is mildly concerned he'll bump his head on door made for small Egyptians."
Posted by Foggen on August 19, 2009 at 8:27 AM
Theo Magyar 6
Really interesting post, Charles: I look forward to reading the reat of the series.
Posted by Theo Magyar http://connexionsandcontradictions.blogspot.com/ on August 19, 2009 at 8:39 AM
Theo Magyar 7
The rest of the series!
Posted by Theo Magyar http://connexionsandcontradictions.blogspot.com/ on August 19, 2009 at 8:40 AM
Timmytee 8
@ 6&7: All Reat, Theo!
Posted by Timmytee on August 19, 2009 at 8:43 AM
lark 9
Good Morning Charles,
The photo and your comments intrigued me. Two things: I recently returned from Egypt and was at the same places Pres. Obama visited. Second, last night at dinner with a great friend we discussed among other things how Pres. Obama and the Presidency is "set" and how much of what we see vis-a-vis the President is insubstantial and "staged" to exude the finest presentation of him (or her should the case be. It's been this way since the Kennedy Admin. with the assistance of TV & advanced photography). It helps having a President who is handsome and ostensibly cool as Obama is.

But, that said, I don't believe that to be important because images can be deceiving especially photographic ones which can be tweaked (read about the now greatly growing controversay regarding the Robert Capa photo of the killing of a Loyalist soldier during the Spanish Civil War).

It's important to remember as Maria Arcana noted in the Washington Post that Pres. Obama is our nation's 1st bi-racial and bi-cultural President. I think it more relevant that we American voters elected freely and peaceably yet another civilian to be our head of state than the fact that he is black (the point is moot, but I believe Colin Powell could have been elected Pres. had he run & Clinton been weak in 96').

Whatever the case, it is extraordinary after looking at the Flicker pool how photogenic Obama is.
Posted by lark on August 19, 2009 at 9:28 AM
10
Charles, You're too interesting to work for The Stranger!
Posted by sall on August 19, 2009 at 10:04 AM
I _Need_A_Drink! 11
Why do black people think the Pharaohs were black? There was in fact only one documented black/Nubian Dynasty in Egypt (the 25th). It was quite insignificant and only lasted 100 years! The mummy of Ramses the great (19th Dynasty) shows he had Caucasian hair- and it's RED!

Blacks think because Egypt is in Africa it is therefore part of their heritage- the equivalent of an Irish person deluding himself that his ancestors helped to build the Eiffel tower- just because Ireland is part of Europe too... Absurd!

Stop perpetuating Afro centric old wives tales Charles!
Posted by I _Need_A_Drink! on August 19, 2009 at 11:28 AM
12
Let me guess. It's that image of a head with big ears that amused Obama.
Posted by keshmeshi on August 19, 2009 at 11:47 AM

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