Dominic mentioned this in the Morning News, but you all deserve video.

During an interview last night on CNN, the balloon boy's father asked the balloon boy why he didn't reveal himself when he heard people calling for him. The balloon boy replied by saying "it was for the show."

And during this morning's Today show, the balloon boy vomited on camera while his father swore to Meredith Viera that this is not a hoax.

Oh man. The Heene family have instantly become my favorite non-hoarding TV characters.