Michelle Hickman told the breast-feeding advocacy group Best for Babes that she had been Christmas shopping when her baby woke hungry. She found a remote area and tried to discreetly breast-feed, but several employees tried to discourage her, and when that didn’t work, embarrass her so that she’d stop.What's terribly upsetting is that this is still an issue.
Now the Facebook page where the nurse-in is being organized has more than 3,000 members. Hundreds of them signed up this week as media picked up the story.
Antoine LaFromboise, a Target spokesman, told me that Target had apologized to Hickman and was aware of the planned nurse-ins.
LaFromboise said that store employees will “feel proud to support” the women who join the protest. “Guests who choose to breast-feed in public places in our stores should feel welcome to do so.”