It was the French philosopher Foucault who noted that the West as a whole didn't have something like the ars erotica of the Near and Far East...

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  • The Dream of the Fisherman's Wife by Hosukai
If one has this in mind, they will see this recent Turkish ad campaign for jeans not as evidence of how the West is continually corrupting the morals of the East but as the continuation of a tradition that has all of its roots firmly and deeply planted in the East.