Movie release dates get pushed around a lot. Sometimes, studios play chicken with specific dates, with one studio bumping a movie by a week or two at the last minute. Sometimes, a movie will get bumped to a different season because it tests better for a more serious fall audience, say, or a more fun-loving summer audience. But I've never heard of a movie getting bumped a month before its release date. Especially when that movie had a high-profile (and well-received) Superbowl ad, and the bump is more than nine months long. The movie is GI Joe: Retaliation, and here are the details:

For those of you who were eagerly anticipating the June 29 release of the "G.I. Joe" sequel, your wait just got longer. In a surprise bit of movie-schedule shuffling, Paramount has pushed back the release of "G.I. Joe: Retaliation" from this summer to March 29, 2013.

Why the nine-month delay? The studio wants to convert the film into 3-D. According to Deadline, Paramount made the move in hopes adding 3-D will translate to more impressive box office numbers internationally.

The trailer for Retaliation made it look way better than the original GI Joe movie, but most of us have had bowel movements that were more narratively satisfying than the original GI Joe movie. Slog voters narrowly leaned positive on the trailer when it debuted in December. The Rock, who stars in the movie with Bruce Willis, says they'll be reshooting several scenes to take advantage of 3D technology. But this all smells funny to me. Either the studio is telling the truth, and they just suddenly decided that this movie had to be in 3D, or the movie is even worse than any of us suspected and the studio is desperately trying to save it before dumping it in March, when shitty movies do slightly better due to lack of competition. (It's important to note that Hasbro's most recent property to be transformed into a movie, Battleship, was a huge bomb in the United States, which may have made them extra gun shy about GI Joe.) But what do you think is going on?