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Friday, September 21, 2012

Hey Cupcake Bakers! Don't Swirl Your Buttercream, or Magnolia Bakery Might Sue You

Posted by on Fri, Sep 21, 2012 at 11:44 AM


New York City's famed Magnolia Bakery, featured as a city hot spot in "Sex and the City," "The Devil Wears Prada" and even in a "Saturday Night Live" digital short, is suing one of its former employees for allegedly stealing the bakery's signature swirl icing topping.

The federal lawsuit, filed Thursday, demands Buba Trawally, of the Bronx, stop selling cupcakes with the swirl icing at his own bakery he opened last September. A Magnolia Bakery rep confirmed Trawally was a baker for Magnolia from 2008 until 2011, when he left to open his own shop.

It's not the icing recipe they're worried about, it's simply the swirl of the icing. Because no one ever thought to swirl the icing on a cupcake until Magnolia came along! What a bunch of bullshit.

(Thanks for the tip, Cakespy!)


Comments (7) RSS

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MacCrocodile 1
What about if I just give them a cupcake with a tight coil of chocolate icing on top?
Posted by MacCrocodile on September 21, 2012 at 11:51 AM · Report this
Theodore Gorath 2
This is just a little more ridiculous that Apple claiming it invented rounded corners.

Posted by Theodore Gorath on September 21, 2012 at 12:02 PM · Report this
Ah.... Their website is highlighting a cupcake, which is clearly a Hostess Cupcake rip-off...…
Posted by Jamie in Pittsburgh on September 21, 2012 at 12:38 PM · Report this
samktg 4
Magnolia is so fucking overrated and this move is bullpucky.
Posted by samktg on September 21, 2012 at 12:38 PM · Report this
The Magnolia swirl is pretty damn distinctive. I know a Magnolia cupcake on sight; it's a marketing thing. I don't think it's that big a deal for someone to swirl their icing so it won't be mistaken a Magnolia cupcake. Which, honestly, is probably better for him in the long run as people won't assume they're just getting a Magnolia cupcake.
I think it's basically a dick move on Magnolia's part but I do understand why they're doing this.
Posted by moosefan on September 21, 2012 at 12:57 PM · Report this
biffp 6
@4 is completely right. Magnolia is passable at best, and they sure as hell were not the first to swirrl icing. Trophy's cupcakes are easily twice as good and have much better ingredients.
Posted by biffp on September 21, 2012 at 1:07 PM · Report this
Urgutha Forka 7
The little thing on the top of Dairy Queen ice cream cones…
is trademarked too. They'll sue businesses that try to copy it.
Posted by Urgutha Forka on September 21, 2012 at 1:11 PM · Report this

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