His wife, and his two daughters. If you're wondering why this and another current McKenna ad put such an emphasis on McKenna and women, look no further than the 19-point lead Democrat Jay Inslee has opened up among women. Maybe filing suit against health care reform, being not-quite-pro-choice, and telling a young woman who asked him about reproductive rights to "get a job" wasn't such a great McKenna campaign strategy after all.

Still, this is better than McKenna's opening ad.