Since the last debate, the Obama campaign has been producing optimistic ads that appeal directly to the viewer. Closing out with positivity is a smart move. The newest of these ads stars Bill Clinton, and it's a good one:
I think these ads are effective, and Clinton has been the best surrogate the Obama campaign has had. But they do come with a price: If Obama wins this election, Bill Clinton is going to want a much larger role in the second term. If he doesn't get that role, things are going to get ugly.