Indeed, perhaps the most telling exit poll result about Hispanics is the almost identical thumping Romney took with Asian and Jewish voters, and even more so with black voters. ... Gerald Ford got 17 percent of the black vote while losing overall, while Romney won less than 10 percent. As Tom Scocca wrote last week, all kinds of people vote Democratic, and it’s the Republicans who rely on a narrow ethnic niche to win. The real issue isn’t Democrats courting minority “special interests” (indeed, as an economic matter Latin American immigration is good for everyone except Americans who primarily speak Spanish), it’s Republicans who use targeted outreach to help boost their share of the white vote despite a generally unpersuasive message. Viewed in that light, the anti-Sotomayor demagoguery becomes far more comprehensible. Far from an unforced error, it’s part of a reasonably effective strategy to ensure the loyalty of white voters without altering an economic agenda that’s relentlessly biased toward the rich.
I am hearing a great deal of talk about "appealing to Hispanics" and "appealing to women." But I am not hearing much about endorsing actual policies. What happened last night is not a matter of cosmetics. This is not false consciousness. This a real response to real policies. Mitt Romney actually endorsed Arizona's immigration policies. You can't fix this by flashing more pictures of brown people.
This is not a "branding problem." This is a "problem problem." Latino voters didn't go crazy. Latino voters went voter.