Glenn Beck told his staff that if anyone who works for him mentions the name "Barack Obama," they'll be fired:
“Anyone who brings him up — unless it’s me — is fired… I can’t take the man’s voice, I don’t want to hear him, I don’t want to know about him. You want that information, go anyplace else. There’s thousands of outlets. You can have all the information you want, I’m not talking about that man.”
This is pure performance art. You can watch video over at Raw Story.