CBS banned SodaStream’s Super Bowl spot because, apparently, it was too much of a direct hit to two of its biggest sponsors, Coke and Pepsi.
Please pause and read that sentence again.
I am shocked that CBS would ban a spot for being too competitive. But I’m even more shocked that the advertising world isn’t up in arms about it.
Here's the ad in question:
It's been a year and a half now, and I love my SodaStream. I don't add any of the corn-syrup flavorings that SodaStream sells; I either drink the water straight-up or I squeeze half a lemon or lime into the bottle. It's reduced my monthly intake of Diet Coke* to a mere trickle. No wonder Big Soda is getting these ads killed.
* Yes, Diet Coke. It's what I was raised on. Regular Coke is way too sweet.