In case you were wondering who is "running tings round here," LA Times makes it clear:

Apple CEO Tim Cook will sit with First Lady Michelle Obama during President Obama's State of the Union address on Tuesday night.

It marks the second year in a row the invitation has been extended to the Apple family. Last year, Laurene Powell Jobs, widow of Apple co-founder Steve Jobs, joined Michelle Obama in the coveted spot.

Even me, a Mac hater to the max, prefers that it's Apple and not JP Morgan.