In a branding coup of biblical proportions, an Italian jeans maker persuaded the U.S. Patent and Trademark Office in 2007 to register the word "Jesus" as a trademark, giving the company exclusive rights in America to sell clothing bearing the name of Christianity's central figure. Since then, the owner of the trademark, Jesus Jeans, has clamped down on Jesus-themed apparel, pitting its litigators against more than a dozen other startup clothing lines it claims appropriated "Jesus" without the company's blessing.

The company that owns "Jesus" is basically suing people who wanted to make a quick buck by selling crappy "Jesus" t-shirts at Christian rock shows... so, yeah, letting someone trademark "Jesus" is pretty stupid, but I'm not going to get too worked up about the fallout. And it could've been worse:

The company doesn't have a trademark on images of Jesus, just the word.