Entertainment Weekly had the exclusive about the Veronica Mars Kickstarter campaign this morning:
In the spring of next year, the Veronica Mars faithful could be watching their beloved heroine (plus her pals Wallace and Mac, bad-boy ex Logan, proud P.I. pops Keith, and more) on the big screen — as long as they kick in a few bucks right now to get things started. Today, Thomas and Bell are launching a Kickstarter campaign to raise funds for a low-budget Mars movie that would be shot this summer. The goal: $2 million in 30 days. If they reach it, Warner Bros. Digital Distribution has agreed to put the movie into production and pick up the tab for marketing, promotion, and distribution. (The film would be released in the first quarter of 2014 for a limited-time theatrical run, before moving to VOD, iTunes, and other digital platforms.) If they don’t reach the goal: No movie.
The Kickstarter is already closing in on the goal, which means a Veronica Mars movie is pretty much a sure thing. But is this really what we want to be using our crowdfunding money for? Seems like Warner Bros. could scrape up a few million for this movie without all the hullaballoo.