Peter Murray at Singularity Hub explains:

With 35 days left in their Kickstarter campaign, the guys who want to light the way with glowing plants have raised more than $200,000, blowing away their initial goal of $65,000. And they’re not wasting any time resting on their laurels. I spoke with the project’s manager Antony Evans. He told me what the team has already set its sights beyond the user-friendly but unremarkable Arabidopsis. If the campaign raises more than $400,000, they’ll not only complete the Arabidopsis work, but bring illumination to the already beautiful rose as well.

Here's the promotional video for the project:

On the one hand, science is incredible. On the other hand, this makes me feel kind of like a supporting character at the beginning of a 1950's sci-fi movie, the guy who shouts "These glowing plants will be the death of us all!" What does Slog think?