This morning Bustle founder Bryan Goldberg apologized for his arrogant and insultingly clueless blog post from earlier this week, where he announced the launch of his new "women’s publication" while simultaneously dismissing every great feminist website that already exists. (Here's a refresher, if you missed it.)

He says:

I’m disappointed in myself, because my blog post completely overshadowed the women who are working hard at Bustle to build a valuable site. I came to these editors with the proposition that we could put together a ‘dream team’ of skill sets and bring a great publishing company to life. Not just great editors, but also software engineers, investors, and ultimately ad sales people. We achieved the goal of building a great team, bringing in talented writers, and launching a sleek product…

And my blog post completely took away from that.

This is a brand new site that still needs time to develop and evolve, and putting the team through this has added needless pain to that effort.

My blog post not only spoke about Bustle’s voice on behalf of the editors, but it also put them in a tough spot with the claim that we are trying to do something completely different.

You can read the full thing at PandoDaily.

The apology is not posted on Bustle. In fact, none of this controversy has been addressed on Bustle. While I appreciate the apology, and I'm glad Goldberg recognized that it was a mistake to write off all the great blogs and magazines that have existed for many, many years, it still doesn't undo the mountain of shit Bustle writers will have to overcome in order to be taken seriously, and that's partly because Goldberg is still the one continuing to speak on Bustle's behalf. While he has been quite vocal about the blog's controversy, Bustle's writers, the female voices he claims he's trying to showcase have been quiet on the matter. And that's a bummer! Goldberg should shut up, step back, and let them take the reins—let those strong voices prove that they're not just his new cash cow, and that they are, in fact, at Goldberg says, bringing something new to feminist writing. So far, though, they're regurgitating news on Egypt (which is better than nothing, I suppose), posting about Justin Timberlake's Instagram account, and keeping everyone up on Real Housewives drama.

I tried to tell Goldberg as much on Twitter yesterday, but he blocked me. Sad face. I guess he's not carefully reading all the criticisms from his blog post...