British Airways allegedly lost customer Hasan Syed's father's luggage. When Syed tried to e-mail the airline, they apparently failed to respond. Then Syed did what most of us would do and threw in the towel.
Just kidding! Syed instead bought promoted tweets bashing British Airways. Here's a sample of his ongoing tirade:
@BritishAirways @British_Airways is the worst airline ever. Lost my luggage & can't even track it down. Absolutely pathetic #britishairways
—  (@HVSVN) September 2, 2013
I refuse to stop running Twitter Ads until @British_Airways finds the lost luggage
—  (@HVSVN) September 3, 2013
Eventually, British Airways responded to one of his tweets. Read the rest after the jump, then—AND ONLY THEN—let me know what you think!
@HVSVN Sorry for the delay in responding, our twitter feed is open 0900-1700 GMT. Please DM your baggage ref and we'll look into this.
— British Airways (@British_Airways) September 3, 2013
@British_Airways jesus. I have been following you already. Did you even bother to check?
—  (@HVSVN) September 3, 2013
Womp womp.
Syed said he will reveal how much he has spent on the ads—and their "engagement metrics"—soon. Expect an update.