What is so magnetic about Rookie? The online magazine, started by teen fashion blogger Tavi Gevinson and run by a stable of editors and contributors of all ages, says of itself, simply: "Rookie is a website for teenage girls." So why, then, is Rookie's work—essays, interviews, art projects, playlists—some of my favorite contemporary media? Why does nearly every twenty- or thirtysomething woman I know read Rookie on a regular basis? There's nothing else quite like it, on the web or in the world.
Take the newest physical book they've put out, Rookie Yearbook Two (Drawn and Quarterly, $29.95), basically a greatest hits compilation from the past year. About the size of a magazine but three times as thick, it's a talisman of modern young feminism. The cover image is of two androgynous humans, one giving the other a haircut—let's subvert the gender binary, and by the way, let's hang out and do each other's hair! Inside, pages are ringed in images of sequins, flowers, drawings of M.I.A., sliced up photos of Grace Jones. It feels like a thoughtful and inherently feminine object, and to hold it is to love it.