From Tom Campbell's great post at the WOW Report:

"She’d been close to Kennedy, knowing the family for years and campaigning for him in 1960. After he died, she went to the network and said she wanted to do an evening of patriotic songs — something she felt would be good for her, good for her audience, the country — in the aftermath of his death. CBS didn’t like the idea — one of the execs told her nobody would remember him in 6 months (yes, they were just as bright then). She was devastated. But, on 12/13/1963, three weeks later, she did this number..."

Read the whole post at WOW Report. (And if you're in the mood for more BHOTR....)