E.J. Schultz at Ad Age writes:

Kraft Foods Group is grappling with a Velveeta shortage just as the dip season kicks into full gear

"Given the incredible popularity of Velveeta this time of year, it is possible consumers may not be able to find their favorite product on store shelves over the next couple of weeks," Kraft spokeswoman Jody Moore said in an email. "Our retail customers are aware of the situation and we expect it to be a short-term issue."

It would be a shame if America had to experiment with real cheese on Super Bowl Sunday.

Meanwhile, canned soup sales are flat globally. It's like I don't even recognize our processed foods industries anymore.