Miller is debuting Miller Fortune, which is being brewed with some special hops to give it a bourbon flavor. So they're not actually getting real bourbon into the mix, they're just trying to capture some of the flavor. And some of the booziness - Miller Fortune will have a fairly high 6.9% ABV.
This is something I will not ever drink. But what if some other, better beer company than Miller came out with a bourbon-flavored beer? Would you try it?