This has been all over the place today, but I first saw it at Poynter: The internal Gawker memo laying out specifics of the site's new style guidelines. The popular highlight of Gawker's "Banned List":
• Internet slang. We used to make an effort to avoid this, and now I see us all falling back into the habit. We want to sound like regular adult human beings, not Buzzfeed writers or Reddit commenters. Therefore: No “epic.” No “pwn.” No “+1.” No “derp.” No “this”/”this just happened.” No “OMG.” No “WTF.” No “lulz.” No “FTW.” No “win.” No “amazeballs.” And so on. Nothing will ever “win the internet” on Gawker. As with all rules there are exceptions. Err on the side of the Times, not XOJane.
"[T]here are exceptions"—and there should be. Her name is Lindy West, and she is the Ornette Coleman of internet slang, and I sincerely hope the new rules give her free rein while rightly muzzling all inferior appropriators of her style.
• The word “massive.” Is never to appear on the website Gawker dot com. Here’s a handy list of synonyms for your headline toolkit:
> huge, enormous, vast, immense, large, big, mighty, great, colossal, tremendous, prodigious, gigantic, gargantuan, mammoth, monstrous, monumental, giant, towering, elephantine, mountainous, titanic; Herculean, Brobdingnagian; monster, jumbo, mega, whopping, humongous, hulking, honking, bumper, astronomical, ginormous
Massive: the brown M&Ms of New York's new media.